Καφές… Μια λέξη, πολλές εικόνες, μυρωδιές, αναμνήσεις, αισθήσεις. Οι περισσότεροι από εμάς τον προτιμάμε για να ξεκινήσουμε την ημέρα μας. Και όχι μόνο! Το ρόφημα του καφέ ήρθε και έμεινε σε παγκόσμια κλίμακα μιας που είναι το πιο αγαπημένο ρόφημα για όλες τις ώρες. Πρωί, μεσημέρι, απόγευμα, δεν έχει σημασία ο χρόνος, αλλά το συναίσθημα της απόλαυσης στην πρώτη έως και στην τελευταία γουλιά. Εκατομμύρια άνθρωποι σε όλο τον πλανήτη δεν τον αποχωρίζονται ποτέ από κοντά τους. Γιατί όμως συμβαίνει αυτή η συναισθηματική εξάρτηση;

Μετά από πολλές έρευνες έχει αποδειχτεί πως η κατανάλωση του μας δίνει συναισθηματική δύναμη. Ας το δούμε πιο αναλυτικά. Είναι πρωί και μια απαιτητική ημέρα μας περιμένει. Με το που ανοίγουμε τα μάτια η πρώτη κίνηση είναι να φτιάξουμε έναν καφέ. Η μυρωδιά που πλημμυρίζει το δωμάτιο, ξυπνά τις αισθήσεις και μας προκαλεί να τον απολαύσουμε. Δεν είναι όμως μόνο αυτό. Η τελετουργία προετοιμασίας του είναι μια ρουτίνα. Πρόκειται επομένως, για μια συνήθεια καθημερινή, θετική και αναπόσπαστη. Μέσα από αυτή, παίρνουμε δύναμη να ξεκινήσουμε την ημέρα μας. Είναι σαν να λέμε στον εαυτό μας: “Σήμερα μπορώ να τα καταφέρω!”

Ακόμα και όταν προτιμάμε να τον προμηθευτούμε από μια καφετέρια, αντί να τον φτιάξουμε μόνοι μας στο σπίτι, αυτό είναι μια συνήθεια. Όλα μετράνε – από τη στιγμή που θα επιλέξουμε τι είδος και  τι γεύση προτιμάμε, ποιος θα μας τον παρασκευάσει, την ενδιάμεση κουβέντα μας με τον υπάλληλο, τον σχεδιασμό της συσκευασίας του, την πρώτη γουλιά. Οι αισθήσεις οξύνονται και προκαλείται μια χημεία στον εγκέφαλο. Για αυτό και συνεχίζουμε να τον επιθυμούμε κάθε μέρα. Είναι σαν να  θέλουμε να βιώσουμε ξανά και ξανά τις ίδιες καταστάσεις ανάλογα με τις παρελθοντικές αναμνήσεις.

Ας μην ξεχνάμε το γεγονός πως ο καφές ακόμα και στη διάρκεια της ημέρας επηρεάζει θετικά την διάθεση μας. Έχει παρατηρηθεί πως η κατανάλωση του μας κρατά σε εγρήγορση, μας κάνει πιο κοινωνικούς και χαρούμενους. Χάρη στα αντιοξειδωτικά που περιέχει μας κάνει να αισθανόμαστε όμορφα και παράλληλα ευεργετεί τόσο το σώμα όσο και το πνεύμα μας. Συνήθως, όταν συναντιόμαστε με φίλους για έναν καφέ είτε στο σπίτι είτε σε άλλο χώρο, αυτό αποτελεί έναυσμα για να περάσουμε καλά τον χρόνο μας. Έτσι, δημιουργούνται αναμνήσεις που συσχετίζονται γύρω από μια κούπα καφέ. Το αποτέλεσμα είναι πως όταν πίνουμε αυτόν τον γευστικό, μυρωδάτο καφέ, το μυαλό γεμίζει συναισθήματα.

Οι πολύτιμοι κόκκοι του, οι διάφορες ποικιλίες του και οι διαφορετικοί τρόποι παραγωγής του, ένα είναι το σίγουρο – δεν θα βαρεθούμε ποτέ να τον απολαμβάνουμε. Σήμερα, υπάρχουν πάμπολλες γεύσεις και είδη καφέ στο εμπόριο που μπορούν να ικανοποιήσουν και τον πιο απαιτητικό λάτρη του. Όπως και να τον προτιμάμε ζεστό ή κρύο σε οποιαδήποτε εποχή, αυτό το γευστικό ρόφημα θα συνεχίσει να μας συντροφεύει κάθε ώρα μες την ημέρα. Είτε τον πίνουμε μόνοι μας είτε με παρέα, δεν θα πάψει ποτέ να είναι μια συντροφιά που θα μας τονώνει ευχάριστα.

Friends With Benefits – The Benefits of Cold Brew Coffee

March 23, 2020

Cold brew coffee, one of the hottest, or should we say coolest trends in the coffee industry at the moment. Coffee drinkers everywhere seem to be dumping their hot cup of joe for his cooler younger brother, cold brew. Why is everyone breaking up with this classic hottie for the new brew in town?

Well, let’s just say cold brew can give you everything you want and more! That’s right, more caffeine plus, benefits.
Read About

• WHAT IS COLD BREW?
• WHAT’S THE DIFFERENCE BETWEEN COLD BREW AND ICED COFFEE?
• COLD BREW – MORE THAN JUST A FRIEND
• WHAT’S NITRO COLD BREW?
• TASTE, DRINK OR MARRY

What is Cold Brew?

Cold brew enjoys chilling on hot summer days, traveling, and taking it slow…slow brewing! Cold brew coffee takes its time to brew, steeping coffee grounds in cold or room temperature water for 12 to 24 hours. Unlike regular coffee, which is brewed with hot water and is ready to drink, the cold brew brewing method results in a coffee concentrate. This cold brew concentrate can be mixed with water or milk to create a drinkable coffee beverage.

What’s the difference between Cold Brew and Iced Coffee?

If you saw cold brew on the street, you’d probably say he looks a lot like someone you know, iced coffee. While they may look the same, they’re totally different on the inside.

Iced coffee is traditionally brewed hot coffee poured over ice. Cold Brew is actually brewed with cold water, creating a different flavor profile and whole different personality. Cold brew has a smoother, sweeter, and less bitter personality than hot-brewed iced coffee. He’s also looking to be more than just friends.

Cold Brew – More than just a friend

Cold brew is super smooth…because of his slow brew method, you get the smoothest coffee and it’s less acidic than hot coffee. Because you don’t need that kind of negativity or acidity in your life.

He always knows how to perk you up and put a smile on your face. Cold brew tends to have higher caffeine content than hot brewed coffee because it is made from a coffee concentrate. The cold brewing process doesn’t draw out more caffeine but cold brew is often brewed with a higher coffee to water ratio, which makes the end product more potent.

Cold brew is gentle and sweet. Not only do you get a smoother and sweeter taste with cold brew coffee, but its low acidity is also gentle on your stomach and teeth. You’re less likely to get acid reflux and stain your teeth.

He’s rich…in flavor! There’ nothing wrong with being a cold digger, it just means you appreciate great-tasting coffee. Along with smoother and sweeter notes cold brew lacks the strong bitter notes commonly associated with coffee. Cold brew tends to have a mild flavor with more floral and earthy notes.

Cold brew has all the desirable traits you love in coffee. He’s a little sweet, aromatic, and full of flavor. He doesn’t have a bitter personality, which makes him so enjoyable to be around. Plus, he’s good for you.

That’s right, on top of that sweet and smooth personality, there’s health benefits associated with this cup of coffee. Turns out drinking your daily coffee can reduce the risk of heart disease and extra cups help to reduce risk even more, to an extent.

He keeps you young. The cold brew method doesn’t destroy the majority of the antioxidants like hot brewed coffee does, which means drinking cold brew coffee gives you your daily dose antiaging nutrients.

What’s Nitro Cold Brew?

This is Cold Brew’s sweeter and smoother brother with a bubbly personality and a great body. Like regular cold brew coffee, it is brewed slowly with cold water for 12 to 24 hours.

The biggest difference is after the brewing process is complete, it is placed into a keg and dispensed through a kegerator system to infuse the cold brew with nitrogen. This gives the nitro cold brew coffee its iconic rich and creamy body. That rich texture makes this cold brew so hard to resist and so enjoyable.

Nitro is even sweeter than cold brew because of the nitrogen infusion, which gives it an even milder and richer flavor. It really brings out the sweet chocolatey notes in the coffee.

Taste, Drink or Marry

So, you drink coffee daily but you’re curious about what else is out there. There’s nothing wrong with trying out cold brew coffee for a while. Maybe your true love will always be hot brewed coffee but cold brew will always be there for a summer fling.

Maybe you just want to try out cold brew coffee once or occasionally call him up for a late-night when you really need him. We won’t judge you for your brew-ty call, after all, cold brew is just so hard to resist.

Rich, smooth, and sweet. Honestly, you might want to consider introducing cold brew to your parents because he’s marriage material. If you’re really committed to cold brew, you may want to ask him to move into your kegerator. That way you can wake up with each other every day.

Whichever route you decided to choose, cold brew coffee is there to add flavor into your life and all the benefits don’t hurt either. Give cold brew a chance and you may just fall in love!

What is happening in the coffee scene during the year 2020? What will be the biggest coffee trend in 2020? What are the big and small trends in coffee? Here are my predictions for the coffee trends in 2020.

 Big trends

SPECIALTY COFFEE

According to the Specialty Coffee Association (SCA), coffee which scores 80 points or above on a 100-point scale is graded “specialty.” Specialty coffees are grown in special and ideal climates, and are distinctive because of their full cup taste and little to no defects. The unique flavors and tastes are a result of the special characteristics and composition of the soils in which they are produced.

… is biggest growing trend in coffee right now. It can be seen especially from the rising number of small roasteries popping in each city around the world from the huge metropols of Tokyo and Berlin to smaller cities like Lappeenranta. Also the big roasteries have noticed this trend a while ago and they are bringing out their special / premium brands and products. The biggest proof of the rise of specialty coffee is when Nestle bought the California based specialty coffee café chain Blue Bottle Coffee. 

SUSTAINABILITY & KNOWLEDGEABLE CONSUMERS

People are more and more conscious about what they consume and coffee isn’t an exception. People want to know where their coffee is coming from, who has produced it in the origin, how it was roasted and by who and what is the best way to brew it. 

FASTEST GROWING COFFEE BEVERAGES

1. cold brew
2. cappuccino
3. flat white

Cold brew has been booming all over the world past 5ish years. It’s no longer a niche product that only the most advanced coffeeshops brew as bigger chains and retail players as well have taken it to their selections. The rise of cold brew has also develop the coffee drinks and many cocktail bars have nowadays some sort of coffee drink in their selection.

Even the biggest players are interested in cold brew and ready-to-drink coffee as Coca-Cola Company bought one the biggest coffeeshop chains in the world, Costa Coffee. 

Smaller trends

NEW PROCESSING METHODS

Anaerobic fermentation, carbonic maceration, XO natural, lactic fermentation… And the list goes own. Processing is now trending in the origins and farmers are experimenting with different kind of processing methods. Some of them have become regulars in the Barista Championships such as anaerobic fermentation is seen almost in every competition. For example I competed in Finnish Brewers Cup 2020 with an anaerobic fermented coffee. 

You can read about different processing methods in my blog.

DALGONA COFFEE

The fluffy coffee drink that is made from instant coffee, sugar and hot water confuses people around the world right now. Extremely Instagrammable and good looking Dalgona has been the viral hit of early 2020. Let’s see how long does the hype continue. 

QUALITY DECAF COFFEE

Decaf coffee has been seen as a devil by the specialty coffee scene and there hasn’t been many tasty decaf options in the market. During the past year the situation has started to change and many quality roasteries have taken decaf coffee into their selection. In Finland examples of this are Kaffa Roastery  and Lehmus Roastery. The Berlin based The Barn has also had some really interesting lowcaf coffees from Brazil that I have been lucky enough to taste and they have been delicious!

NEW MANUAL BREWING DEVICES AND ACCESSORIES

Flat bed have been getting a lot of positive attention due to Jia Ning Du who won Brewers Cup 2019 with Origami Dripper and Patrik Rolf who placed 2nd with April Pour Over Brewer in the very same competition. I guess we can say that Hario v60 isn’t in anymore. Also there have been development in accessories front where No Brand Filter Papers is a good example. 

Is there some trend that we missed? We are going to be updating the list through out the year and if you have some trend that you would like to see on the list, send us DM in Instgram or email to instituutti@paulig.comMORE POSTS FROM THE AUTHORLatte Art Tutorial – How to Pour a SwanJORI KORHONEN // HELSINKI5 Steps How to Steam MilkJORI KORHONEN // HELSINKI

Jori Korhonen

COFFEE TRAINING EXPERTHELSINKIjori.korhonen@paulig.compauliginstituutti.fi

The reason I’m a barista is because there’s so much to learn about coffee and it keeps me inspired every day.

https://www.realsimple.com/food-recipes/shopping-storing/beverages/coffee-trends